A Silver Sponsor of ATV MN

By Dave Halsey

Last September, Bronco ATV/UTV was a sponsor at the ATV Minnesota Ride & Rally in Fifty Lakes. The company, based in Rosemount, Minn, also signed up as a Silver Sponsor under the new ATV MN Corporate Sponsorship Program. To learn more about Bronco and its products, we visited with Ewa Kalinsky, Sales & Marketing Manager.

Q. Bronco has been in business for 20 years. How did the company get its start?
A. The long story short: Bronco ATV & UTV Components is one of many brands under the Nachman International umbrella, along with Namura Technologies and Psychic Motorsports. After years of success in the powersports business, starting with the snowmobile line, the Bronco brand was created to support ATV and UTV segments with aftermarket parts and accessories.
Q. Bronco manufactures everything from ball joints to winches. What are your best-selling products?
A. Bronco was originally started to answer the industry’s need for aftermarket wear parts, including ball joints, tie rod ends and brake components. Soon after, we recognized the demand for suspension components and launched our heavy-duty shock line which quickly grew to our number-one selling product line. As of today, our Bronco shock offering covers a majority of the ATV and UTV applications on the market. Close second would be our winch line with capacities ranging from 1,500 to 6,000 lbs.
Q. How many countries have Bronco distributors?
A. Currently Bronco has distribution in over 15 countries but is available in most countries around the world.
Q.Is the U.S. your top market for ATV and SxS products?
A. The U.S. is definitely the hottest market for ATV and UTV parts right now, but the demand in Europe and other places around the world has been rapidly growing in the last few years. Between the Namura and Bronco brands we have the largest aftermarket offering in the ATV/UTV segment.
Q. What trends are you seeing currently in the U.S. market in sales of your products?
A. Overall, users seem to appreciate our high-quality products at very competitive prices. Over the last couple years we have also seen an increase in the demand for UTV parts and accessories as these machines get more popular.
Q. Can riders specifically ask for Bronco and Namura parts from their dealer when making repairs or upgrades?
A. Yes, and we encourage all riders to do so. All of our products are designed and made to meet or exceed OEM quality at an economical price point. With our vast distributor network, your dealer will have access to all of the Bronco products.
Q. Where can riders learn more about Bronco products and its distributors?
A. You can find more information including the latest product additions and fitment details, and a variety of product videos, on our website: broncoatv.com.

Thanks Ewa! And thanks for partnering with ATV Minnesota as a Silver Corporate Sponsor! Watch for more product news and information from Bronco in all the ATV MN communications.